Yellow Pages maker’s ‘Sensis’ trade mark infringed by rival, court finds

Advertising 2019-05-29 6:38 pm By Miklos Bolza | Sydney

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The maker of the Yellow Pages and White Pages directories, Sensis, has won its IP case against a direct marketing company, with a judge ruling the rival’s Senses Direct mark was deceptively similar to its mark, both visually and aurally.

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