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‘One more thing’: Apple can’t stop Swatch from trade marking fave Steve Jobs phrase
Ben Stanfield: Steve Jobs at WWDC: Mr. Jobs delivers his keynote address at Apple’s Worldwide Developer’s Conference on June 11, 2007 (CC BY-SA 2.0)
Clayton Utz 2019-04-17 9:48 pm By Cat Fredenburgh Melbourne
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Apple founder Steve Jobs’ penchant for using the phrase “One more thing” as a rhetorical flourish during his highly anticipated “Stevenote” talks — usually before unveiling a new Apple product — does not constitute a trade mark use, according to a decision quashing Apple’s opposition to watch maker’s Swatch’ application to trade mark the phrase in Australia.

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