‘Mother’ consumers know best: IP Australia shuts down Monster Energy’s trade mark opposition

Angus Lang 2019-11-08 11:32 pm By Cat Fredenburgh | Melbourne

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Monster Energy has lost its opposition to coffee company Vittoria Food & Beverage’s proposed ‘Mothersky’ trade mark, with a delegate of the Trade Marks Office saying the energy drink company’s ‘Mother’ energy drink brand was so strong in the minds of consumers that there was no likelihood of confusion.

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