‘Mother’ consumers know best: IP Australia shuts down Monster Energy’s trade mark opposition
Angus Lang 2019-11-08 11:32 pm Melbourne
Monster Energy has lost its opposition to coffee company Vittoria Food & Beverage’s proposed ‘Mothersky’ trade mark, with a delegate of the Trade Marks Office saying the energy drink company’s ‘Mother’ energy drink brand was so strong in the minds of consumers that there was no likelihood of confusion.