Kraft prevails in fight with Italian cheese makers over ‘parmesan’ trade mark

Corrs Chambers Westgarth 2022-10-11 3:55 pm By Cindy Cameronne | Sydney

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A consortium of parmigiano reggiano producers has lost its challenge to Kraft Foods’ ‘Kraft parmesan cheese’ trade mark after an IP Australia delegate found that customers would be “sceptical” that the product was Italian.

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