Kraft, Bega to go another round in epic peanut butter trade dress battle

Addisons 2019-06-06 9:13 pm By Cat Fredenburgh | Melbourne

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The long-running dispute between Kraft Foods and Bega over who owns the rights to use the signature Kraft peanut butter trade dress in Australia is not over, with Kraft appealing a ruling that found Bega had acquired the rights to the trade dress when it purchased Kraft unit Mondelez’s Australian and New Zealand business in 2017.

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