I can’t believe it’s not milk: Vitasoy wins right to trade mark ‘Growing Milk’ slogan

Chapman Tripp 2019-09-24 4:32 pm By Amelia Birnie | Sydney

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Dairy giant Fonterra has lost its bid to stop Vitasoy from registering its slogan ‘Growing Milk Since 1940’ as a trade mark, after unsuccessfully arguing that consumers would be misled by the lack of animal milk in Vitasoy’s soy and almond milk products.

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