Game over for Monster Energy’s opposition to ‘Monster Strike’ trade mark

Andrew Fox 2020-10-19 9:49 pm By Cat Fredenburgh | Melbourne

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A judge has shot down Monster Energy’s opposition to Japanese software company Mixi registering the ‘Monster Strike’ trade mark in Australia for its popular video game of the same name, the second judge to find the energy drink maker’s standalone ‘Monster’ mark does not have a significant reputation in Australia.

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