Hungry Jack’s is doubling down on its claim that its ‘Big Jack’ burger has 25 per cent more beef than rival McDonald’s ‘Big Mac’, denying the US fast food company’s allegation that its beefier burger brag, made in a recent cheeky television ad, is misleading and deceptive.
Fast food giant McDonald’s will expand its lawsuit against rival Hungry Jack’s to bring a misleading and deceptive conduct allegation over an ad that claims the Big Jack burger is “clearly bigger” than the Big Mac.
Hungry Jack’s is defending its ‘Big Jack’ against trade mark infringement claims by rival fast-food chain McDonald’s, saying the burger’s moniker incorporates its founder’s name with nothing more than a descriptive word for its large size that is “commonly” used by other fast-food restaurants.
Shine Lawyers and the union backing Australia’s fast food workers are investigating claims against McDonald’s after the Federal Court ruled against a “reckless” franchisee who threatened to bar employees from toilet breaks.