Most Recent
Monster Energy challenges loss of ‘Motherland’ trade mark
Advertising 2021-02-02 2:34 pm By Cat Fredenburgh Melbourne
Monster Energy, which makes Mother brand energy drinks, has appealed a ruling from IP Australia that granted rival caffeinated beverage maker Vittoria Food & Beverage's application for the removal of Monster's 'Motherland' trade mark for non-use.
Loss of the Motherland: IP Australia strips Monster Energy of trade mark for non-use
Angus Lang 2021-01-11 11:23 am By Miklos Bolza Sydney
The maker of Mother energy drinks has had its Motherland trade mark removed by IP Australia, with a delegate granting a win to rival caffeinated beverage maker Vittoria Food & Beverage in finding that the mark should be removed for non-use.
Bega melts Saputo bid to trade mark cheese cartoon figure
Bega 2020-06-11 10:57 am By Cat Fredenburgh Melbourne
Cheese maker Saputo's proposed trade mark for an adorable cheese cartoon figure is substantially identical to Bega's intellectual property for a 'smiling anthropomorphised' cheese biped and cannot be trade marked, a delegate of the trade marks office has found.
Judge tosses Vagisil maker’s challenge to European rival’s trade mark
Appeals 2020-02-04 11:43 am By Miklos Bolza Sydney
The international company behind the Vagisil feminine hygiene brand has lost its bid to stop a European competitor from registering Vagisan as a trade mark in Australia.
Monster Energy takes on ‘mother’ of a trade mark battle
Davies Collison Cave 2019-11-13 3:44 pm By Cat Fredenburgh Melbourne
Monster Energy has launched another Federal Court case against Vittoria Food & Beverage seeking to block the coffee maker from trading on the popularity of its Mother energy drink brand, and the beverage giant will have to convince the court that its brand is not so strong that confusion among consumers is not likely.
‘Mother’ consumers know best: IP Australia shuts down Monster Energy’s trade mark opposition
Angus Lang 2019-11-08 11:32 pm By Cat Fredenburgh Melbourne
Monster Energy has lost its opposition to coffee company Vittoria Food & Beverage's proposed 'Mothersky' trade mark, with a delegate of the Trade Marks Office saying the energy drink company's 'Mother' energy drink brand was so strong in the minds of consumers that there was no likelihood of confusion.
I can’t believe it’s not milk: Vitasoy wins right to trade mark ‘Growing Milk’ slogan
Chapman Tripp 2019-09-24 4:32 pm By Amelia Birnie Sydney
Dairy giant Fonterra has lost its bid to stop Vitasoy from registering its slogan ‘Growing Milk Since 1940’ as a trade mark, after unsuccessfully arguing that consumers would be misled by the lack of animal milk in Vitasoy’s soy and almond milk products.
Judge crushes Monster Energy’s opposition to monster wheel trade marks
Bruce Caine 2019-06-21 10:05 pm By Cat Fredenburgh Melbourne
A judge has allowed a company associated with leading tyre retailer Bob Jane T-Mart to register three trade marks for its brand of Monster alloy wheels, dismissing claims from US energy drink giant Monster Energy that allowing the registration would lead to confusion.