Bega wins $60M battle with Kraft over peanut butter trade dress rights

Addisons 2019-05-01 3:21 pm By Cat Fredenburgh | Melbourne

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Kraft Foods has come up short in its high-stakes legal battle against Bega over the right to use its distinctive peanut butter trade dress in Australia, allowing Bega to maintain its hold on the $60 million per year stake in the peanut butter market which it acquired by purchasing Kraft unit Mondelez’s Australian and New Zealand business in 2017.

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