Bega melts Saputo bid to trade mark cheese cartoon figure
Bega 2020-06-11 10:57 am By Cat Fredenburgh | Melbourne
Please login to bookmark Close

Cheese maker Saputo’s proposed trade mark for an adorable cheese cartoon figure is substantially identical to Bega’s intellectual property for a ‘smiling anthropomorphised’ cheese biped and cannot be trade marked, a delegate of the trade marks office has found.

Subscribe to Lawyerly to access this article.

Already a subscriber?
Lost your password?

For information on rights and reprints, contact subscriptions@lawyerly.com.au